Playground →
The top 10 neighbors of the Washington Capitals span seven distinct subcategories — no single kind dominates — which is the defining feature of a broad audience shape.
The strongest pull is Washington Nationals at 0.96, the only other Sports Team in the top 10 and the one neighbor that clearly stands apart from the rest. After that, the scores compress quickly: Alex Ovechkin (0.89, Athletes) is the second-closest neighbor and the only individual athlete in the set. From there, the top 10 fans out across Mark Warner (0.81, Politicians), Post Local (0.78, News Publishers), Northrop Grumman (0.73, B2B), CAVA (0.73, Fast Casual Dining), Hilton Honors (0.71, Hotels), MuleSoft (0.70, B2B), Music & Arts (0.69, Music retail), and DarkReading (0.69, Websites). That range — a defense contractor, a fast-casual chain, a hotel loyalty program, a cybersecurity publication, and a Virginia senator — is the structural story. No other Sports Teams appear in the top 10 beyond the Nationals, and the cross-kind spread is wide: B2B brands, news publishers, restaurants, and hotels each claim at least one slot.
The pattern points to an audience defined less by sport fandom in general than by a specific Washington, D.C. regional and professional profile — one that overlaps with government-adjacent industries, local media, and business travel infrastructure.
