Cheddar

Cheddar's top 10 neighbors span tech personalities, news publishers, B2B brands, and non-profits — a mixed cluster with no single subcategory dominating and no standout gap between the highest and lowest scores (0.9546 down to 0.9349).

The shape is flat: scores compress into a narrow band with no one neighbor pulling significantly ahead. Biz Stone leads at 0.95, followed by WPP at 0.95 and Chris Sacca at 0.94 — but the spread across all ten is less than 0.02. Subcategory composition tells the real story. Four of the ten neighbors are Tech Personalities (Biz Stone, Chris Sacca, Evan Williams, Alexis Ohanian Sr.), making that the single most represented type. News publishers and websites account for much of the rest: Digg (0.94) and Recode (0.94) are both Websites, while Bloomberg Quicktake (0.93) is a News Publisher. Cheddar's own subcategory — TV Channels — appears once in the top 10, in Bloomberg TV at 0.93. The remaining neighbors include WPP (B2B), the Clinton Foundation (Non-Profit), and the World Economic Forum (Research Organizations), adding further cross-category spread. No single cluster owns this audience shape; it sits at the intersection of tech-media, business publishing, and global-affairs institutions.

The flat, cross-kind distribution suggests Cheddar draws an audience whose attention is broadly distributed across the tech and business information ecosystem rather than anchored to any one media format or personality type.