Share

Clay & Buck

Marketing Channels
Podcasts and Radio

The top 10 neighbors for Clay & Buck span politicians, journalists, a fitness brand, a website, a news publisher, and a TV personality — a mixed composition with no single subcategory dominating and no standout score pulling away from the pack.

The shape is flat: scores run from 0.86 down to 0.81 across the top 10, a narrow band with no structural spike. The Babylon Bee (0.86, Websites) sits at the top, followed closely by OutKick (0.85, News Publishers) and Thomas Massie (0.84, Politicians). Callaway Golf (0.84, Fitness) is the first of what becomes a recurring thread in the wider neighbor set — golf brands whose audiences overlap with this one. Tomi Lahren (0.84, Journalists) and Matt Walsh (0.83, Authors) continue the run. Politicians account for two of the top 10 — Massie and Ben Shapiro (0.82) — while Journalists claim two slots as well, with Jason Whitlock at 0.81. Kristy Swanson (0.82, Actors) and Joanna Gaines (0.81, TV Personalities) round out the set, the latter a notable cross-kind presence alongside the golf brand. Clay & Buck itself is a Podcast and Radio entity; only one other podcast appears in the top 10 — none, in fact: the nearest same-subcategory neighbor does not appear until further down the broader graph.

The flat, mixed composition suggests an audience that is not defined by a single adjacent media type but instead sits at the intersection of conservative commentary, sports media, and mainstream lifestyle content.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "clayandbuck", "title": "Clay & Buck", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "clayandbuck", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "thebabylonbee", "title": "The Babylon Bee", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8617, "drivers": [ "M01", "Q01", "I01", "A05", "B03" ] }, { "handle": "outkick", "title": "OutKick", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8497, "drivers": [ "A05", "B03", "B04", "Q01", "I01" ] }, { "handle": "repthomasmassie", "title": "Thomas Massie", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.844, "drivers": [ "M01", "I01", "Q01", "B04", "B03" ] }, { "handle": "callawaygolf", "title": "Callaway Golf", "category": "Brands", "subcategory": "Fitness", "similarity": 0.8418, "drivers": [ "B03", "A05", "N03", "I01", "Q01" ] }, { "handle": "tomilahren", "title": "Tomi Lahren", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8383, "drivers": [ "M01", "I01", "Q01", "E02", "A02" ] }, { "handle": "mattwalshblog", "title": "Matt Walsh", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.8345, "drivers": [ "M01", "Q01", "I01", "B03", "B04" ] }, { "handle": "kristyswansonxo", "title": "Kristy Swanson", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8242, "drivers": [ "Q01", "M01", "I01", "E02", "A02" ] }, { "handle": "benshapiro", "title": "Ben Shapiro", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.816, "drivers": [ "M01", "Q01", "I01", "E02", "B03" ] }, { "handle": "whitlockjason", "title": "Jason Whitlock", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8142, "drivers": [ "A05", "B03", "B04", "I01", "Q01" ] }, { "handle": "joannagaines", "title": "Joanna Gaines", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8124, "drivers": [ "I01", "B04", "Q01", "B03", "E03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: