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CNN Tonight

Marketing Channels
News Publishers

CNN Tonight's nearest ten neighbors span politicians, TV personalities, academics, and news publishers — a mixed cluster compressed into a narrow similarity band from 0.86 down to 0.83, with no single subcategory pulling away from the rest.

The shape is flat. Donna Brazile leads at 0.86, followed by NBCBLK at 0.85 and theGrio.com at 0.84 — but the gap between first and tenth (SuperSoul Sunday at 0.83) is less than three points. Only two of the ten neighbors share CNN Tonight's own subcategory as a News Publisher: NBCBLK and The Root (0.84 and 0.84 respectively). The remaining eight come from elsewhere: two politicians (Bakari Sellers, 0.83), two TV personalities (Tamron Hall at 0.84 and Angela Rye at 0.84), one academic (Melissa Harris-Perry, 0.83), one musician (Tay Zonday, 0.83), and one TV show (SuperSoul Sunday). The cross-kind presence of politicians and academics alongside news publishers is the defining character of this cluster — the audience shape is not anchored to journalism alone.

The flat distribution across these subcategories suggests an audience that moves fluidly between political commentary, news media, and public intellectual voices rather than concentrating around any single content type.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "cnntonight", "title": "CNN Tonight", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "cnntonight", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "donnabrazile", "title": "Donna Brazile", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8588, "drivers": [ "E02", "Q04", "Q02", "O04", "Q08" ] }, { "handle": "nbcblk", "title": "NBCBLK", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8493, "drivers": [ "E02", "Q04", "O04", "Q02", "Q08" ] }, { "handle": "thegrio", "title": "theGrio.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8417, "drivers": [ "E02", "Q04", "Q02", "O04", "Q08" ] }, { "handle": "tamronhall", "title": "Tamron Hall", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8371, "drivers": [ "E02", "Q04", "Q02", "O04", "Q08" ] }, { "handle": "angela_rye", "title": "Angela Rye", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.837, "drivers": [ "E02", "Q04", "Q02", "O04", "Q08" ] }, { "handle": "theroot", "title": "The Root", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8351, "drivers": [ "E02", "Q04", "Q02", "O04", "Q08" ] }, { "handle": "bakari_sellers", "title": "Bakari Sellers", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8341, "drivers": [ "E02", "Q04", "O04", "Q02", "N03" ] }, { "handle": "mharrisperry", "title": "Melissa Harris-Perry", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.8328, "drivers": [ "E02", "Q04", "Q02", "O04", "N03" ] }, { "handle": "tayzonday", "title": "Tay Zonday", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8314, "drivers": [ "E02", "Q04", "O04", "Q02", "N03" ] }, { "handle": "supersoulsunday", "title": "SuperSoul Sunday", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8311, "drivers": [ "E02", "Q04", "N03", "O04", "Q02" ] } ] }
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