Playground →
The top 10 neighbors for Consumerist span journalists, activists, websites, podcasts, and political figures — with no single entity pulling significantly ahead of the rest.
The shape is flat: scores run from 0.95 (Everytown) down to 0.94 (NPR's Planet Money), a band of less than one percentage point across all ten. Consumerist is a Website (Marketing Channels), and only one neighbor shares that subcategory directly: Ars Technica at 0.94. The remaining nine come from elsewhere entirely. Journalists dominate the neighbor set — Nate Silver (0.94), Ana Marie Cox (0.94) — alongside a Professionals subcategory entry in Jon Favreau (0.94), an Activism organization in Everytown (0.95), an Activists entry in Monica Lewinsky (0.94), a TV Personality in David Simon (0.94), a Politicians entry in Dan Pfeiffer (0.94), a Blog in Wirecutter (0.94), and two Podcasts and Radio entries in NPR's Planet Money (0.94) and implicitly adjacent neighbors. The cross-kind pattern is the defining feature: a consumer-facing website whose nearest audiences are shaped primarily by journalists, political figures, and civic-media voices rather than by other websites or consumer publications.
That composition points to an audience that moves fluidly across civic commentary, data journalism, and consumer advocacy — treating all of them as part of the same information diet.
