The top 10 neighbors for Cosmetic Services span five distinct subcategories — a mix that reflects a broad, lifestyle-oriented audience rather than a tight same-kind cluster.
The shape is flat: scores run from 0.96 down to 0.93 with no single dominant neighbor pulling away from the pack. European Wax Center (EWC) leads at 0.96 and is the only other Cosmetic Services entity in the top 10, joined by Massage Envy and Beauty Salons & Spas (both Beauty Salons and Spas, 0.95 and 0.94 respectively). That accounts for three of the ten neighbors in adjacent personal-care subcategories. The remaining seven are notably cross-kind: Ethan Allen (Furniture Stores, 0.96) sits nearly as close as the top cosmetic neighbor; Men's Apparel (0.95) and Jos. A. Bank Clothiers (Mens Apparel, 0.94) bring two apparel entries; Club Pilates and Orangetheory Fitness (both Fitness Centers and Gyms, 0.95 and 0.94) round out the set alongside White House Black Market (Womens Apparel, 0.93) and J. Crew Factory (Apparel General, 0.93). Fitness, apparel, and home furnishings each claim multiple positions — none of them cosmetic services by subcategory.
The overall picture is an audience whose shape overlaps heavily with mid-to-upscale lifestyle retail and boutique fitness, not just the personal-care category the center entity occupies.