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Cracked.com

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Cracked.com's nearest audiences are dominated by actors, with comedians and humor-adjacent properties filling the gaps — and no other website appears in the top 10.

The shape is flat: scores run from 0.73 down to 0.69 with no single neighbor pulling sharply ahead. Danny DeVito leads at 0.73, followed by Craig Ferguson (0.72, Comedians) and Funny Or Die (0.72, Humor Memes and Satire) — the only non-celebrity entity in the top 10 and the clearest thematic echo of Cracked's own lane. After that, Ian McKellen (0.72), Weird Al Yankovic (0.72, Musicians and Bands), and Neil Patrick Harris (0.71) continue a run of Actors and one Musician that defines the cluster's character. Michael Keaton (0.71), Pee-wee Herman (0.70), and Patrick Stewart (0.70) extend the actor bloc, while Seth MacFarlane (0.69, TV Personalities) closes the set.

Tallying the subcategories: seven of the ten neighbors are Actors, one is a Comedian, one is a Musician, and one is a TV Personality. No other Website appears in the top 10. The actor-heavy composition — skewing toward figures with cult or comedy-adjacent reputations — is the defining structural feature of this audience shape.

The flat distribution and actor-dominated neighbor set suggest Cracked.com draws an audience whose shape is less defined by media format than by a particular flavor of celebrity: character-driven, genre-literate, and comedy-adjacent.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "cracked", "title": "Cracked.com", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "cracked", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "dannydevito", "title": "Danny DeVito", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7314, "drivers": [ "I01", "G03", "A02", "M01", "F04" ] }, { "handle": "craigyferg", "title": "Craig Ferguson", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.72, "drivers": [ "O04", "P06", "G03", "H02", "A02" ] }, { "handle": "funnyordie", "title": "Funny Or Die", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "similarity": 0.7188, "drivers": [ "A02", "G03", "I01", "G01", "H02" ] }, { "handle": "ianmckellen", "title": "Ian McKellen", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7163, "drivers": [ "I01", "G03", "A02", "A05", "G01" ] }, { "handle": "alyankovic", "title": "Weird Al Yankovic", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7159, "drivers": [ "P06", "Q06", "A06", "E04", "O03" ] }, { "handle": "actuallynph", "title": "Neil Patrick Harris", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7135, "drivers": [ "I01", "G03", "A02", "G01", "H02" ] }, { "handle": "michaelkeaton", "title": "Michael Keaton", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7097, "drivers": [ "A06", "M01", "F04", "A02", "I01" ] }, { "handle": "peeweeherman", "title": "Pee-wee Herman", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7028, "drivers": [ "I01", "G03", "A02", "H02", "G01" ] }, { "handle": "sirpatstew", "title": "Patrick Stewart", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7022, "drivers": [ "G03", "I01", "A02", "G01", "H02" ] }, { "handle": "sethmacfarlane", "title": "Seth MacFarlane", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.6944, "drivers": [ "A02", "G03", "I01", "P06", "M01" ] } ] }
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