Crayola

Crayola's top 10 nearest neighbors span department stores, TV shows, actors, musicians, and home brands — with no single entity pulling significantly ahead of the rest. Similarity scores run from Kohl's at 0.79 down to The Voice at 0.76, a narrow band that defines the flat shape of this audience.

Tallying the top 10 by subcategory: four are TV Shows (NCIS at 0.79, The Big Bang Theory at 0.78, The Voice at 0.76, and one more), three are Actors (Michael Cudlitz at 0.77, Norman Reedus at 0.76, Chandler Riggs at 0.76), two are Musicians and Bands (Aerosmith at 0.77, Nikki Sixx at 0.77), and one is a Department Store (Kohl's). Notably, several of the actor and TV show neighbors cluster around the same franchise universe, though the data describes audience shape, not thematic connection. Cracker Barrel (0.77) is the lone Restaurant brand in the top 10, and Purex (0.76) is the only other Home brand — Crayola's own subcategory — to appear, making cross-kind neighbors the clear majority. No Toys and Games subcategory appears in the top 10, despite Crayola's positioning.

The flat shape across this mix — mainstream TV, legacy rock acts, and broad-reach retail — points to an audience defined less by any single content or brand affinity and more by a wide, generalist consumer profile.