Two fitness brands anchor The CrossFit Games' nearest audiences — but the top 10 quickly branches into territory that has nothing to do with fitness.

Rogue Fitness leads at 0.81, with CrossFit just behind at 0.80 — the only two Fitness subcategory brands in the top 10, and the clearest signal of the core audience neighborhood. From there, the set fractures. David Goggins (0.75) and Jocko Willink (0.68) represent a Professionals cluster — motivational, military-adjacent figures — while Jordan B Peterson (0.68) adds an Academics node. That grouping forms one of the two peaks the shape flag identifies: a hard-discipline, self-improvement audience. The second peak is harder to name by a single subcategory. Sport Clips (0.70) and Great Clips (0.65) — both Hair Salons and Barber Shops — sit at positions four and ten, flanking Dudes Posting Their Ws (0.70, Humor Memes and Satire), Paige Spiranac (0.68, Athletes), and Zuby (0.69, Musicians and Bands). That cluster points toward a male-skewing, sports-and-culture audience that overlaps with the fitness core but is shaped by different content entirely. No other TV Shows appear in the top 10 — The CrossFit Games' nearest neighbors are defined by what its audience does and follows, not by the format it shares.

The two-peak structure here reflects an audience that is simultaneously a fitness-committed core and a broader sports-culture crowd, with the barber shop brands serving as an unexpected but structurally consistent bridge between them.