Luxury apparel dominates Curio Collection's nearest neighbor set — a finding that cuts across what might be expected from a hotel brand's audience shape. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 1.0 signals near-identical audience profiles.

Autograph Collection Hotels is the strongest pull at 0.97, and it shares Curio's own subcategory (Luxury Hotels) — but the rest of the top 10 tells a different story. Saint Laurent (0.92), Gucci (0.92), and Tommy Bahama (0.92) all land above the lodging neighbors Luxury Hotels (0.92) and Boutique & Specialized Lodging (0.91). Ruth's Chris Steak House (0.91) is the sole restaurant in the top 10, and Four Seasons Hotels and Resorts (0.90) and Dior (0.90) round out the set alongside Louis Vuitton International (0.90). Of the top 10, four are Apparel brands, three are Hospitality & Lodging, one is a restaurant, and two are additional lodging or apparel crossovers — a genuinely mixed cluster with no single subcategory commanding a majority.

The broad shape here reflects an audience that moves fluidly across luxury hotel brands, high-end fashion houses, and upscale dining — a consistent affluent-lifestyle profile rather than a narrowly hotel-focused one.