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The Daily Dot

Marketing Channels
News Publishers

The top 10 neighbors for The Daily Dot span news publishers, magazines, websites, and — most notably — an actor, with scores compressed into a narrow band from 0.95 down to 0.94, the hallmark of a flat shape.

Lena Dunham (0.95) sits at the top of the set, the highest-scoring neighbor and the only actor in the top 10. Below her, the cluster is dominated by editorial and media brands: The Paris Review (0.95) and CJR (0.95) represent the magazine subcategory, while The Guardian (0.95), BuzzFeed (0.95), AFP news agency (0.94), Vulture (0.94), and VICE (0.94) are all fellow news publishers. Eater (0.94) rounds out the set as a website, and Al Jazeera English (0.94) contributes the lone TV channel subcategory. Four of the ten are news publishers — the same subcategory as The Daily Dot itself — but the remaining six span magazines, websites, a TV channel, and an actor, indicating the audience shape is not confined to digital news readers alone.

The flat distribution across this mixed editorial and celebrity neighbor set suggests The Daily Dot draws an audience whose composition is broadly shared across a wide range of media-literate, text-forward properties rather than clustering tightly around any single content type.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "dailydot", "title": "The Daily Dot", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "dailydot", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "lenadunham", "title": "Lena Dunham", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9539, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "parisreview", "title": "The Paris Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9489, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "guardian", "title": "The Guardian", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9487, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "buzzfeed", "title": "BuzzFeed", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9459, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "cjr", "title": "CJR", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9453, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "afp", "title": "AFP news agency", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.944, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "eater", "title": "Eater", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9434, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "vulture", "title": "Vulture", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9424, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "ajenglish", "title": "Al Jazeera English", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9407, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "vice", "title": "VICE", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9394, "drivers": [ "G01", "A02", "I01", "G03", "E06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: