Playground →
The top 10 neighbors for DraftKings Sportsbook span athletes, sports media, alcohol brands, and a pet supply retailer — with no single dominant pull and scores compressed between 0.86 and 0.81.
The shape is flat: Cut 4 leads at 0.86, followed by athlete Trevor Bauer at 0.84 and Barstool Sportsbook and Dan Orlovsky both at 0.84, then MLB Stats at 0.83. No single neighbor breaks away from the pack. Subcategory-wise, athletes account for two of the top five slots, but the set also includes a sports-media organization (Cut 4, subcategory: Sports Teams), a competing sportsbook (Barstool Sportsbook, subcategory: Entertainment), and a sports league property (MLB Stats). Rounding out the top 10: Yuengling Brewery at 0.83 (Alcohol), Big Ten Network at 0.82 (TV Channels), MLB Trade Rumors at 0.81 (Websites), Karl Ravech at 0.81 (TV Personalities), and the National Baseball Hall of Fame and Museum at 0.81 (Research Organizations). The only other Finance-subcategory brand in the top 10 is absent — DraftKings' own subcategory has no representative among these neighbors.
The mix — athletes, baseball media, a brewery, a TV network, and a pet supply chain — points to an audience defined less by the category of sportsbook than by a specific sports-fan lifestyle cluster that cuts across entertainment, consumption, and fandom.
