Dodge's Southern Style draws audiences that look nothing like those of other convenience stores — no fellow Convenience Store appears among its ten nearest neighbors. Instead, the top 10 spread across banks, discount retail, casual dining, and furniture, a cross-kind pattern that signals a broadly shared audience profile rather than a category-specific one.

The shape is broad, with scores ranging from 0.87 down to 0.81 and no single neighbor pulling far ahead of the rest. Captain D's Seafood Restaurant leads at 0.87, followed closely by discount retailers Roses (0.85) and Roses Express (0.84), and furniture chain Farmers Home Furniture (0.85). The most represented subcategory in the top 10 is Banks — 1st Franklin Financial (0.83), Cadence Bank (0.82), and Trust Mark (0.81) all appear — alongside casual dining (Krystal, 0.83), value apparel (It's Fashion, 0.83), and a car wash service (Take 5 Car Wash, 0.81). The mix spans six distinct subcategories with no single one dominating.

This breadth — banks, discount stores, casual dining, and furniture all pulling comparable scores — points to an audience whose shape is defined by everyday, value-oriented consumption across multiple retail and service categories rather than by any single vertical.