The top 10 neighbors for Domino's Pizza split almost evenly between fellow restaurant brands and a cluster of WWE-affiliated athletes — a cross-kind pairing that defines the shape of this audience.

The shape is flat: scores run from 0.99 down to 0.97 with no single dominant neighbor and no sharp drop-off. Burger King leads at 0.99, followed closely by Pizza Hut (0.99), KFC (social) (0.98), and McDonald's (0.98) — a tight band of quick-service and casual restaurant brands. That same-kind cluster is expected. What's less expected is that positions five through ten are occupied by Snickers (0.97), Little Caesars Pizza (0.97), Coca-Cola (0.97), Papa John's Pizza (0.97), Frito-Lay N. America (0.97), and WWE Universe (0.97). The food and beverage brands — spanning Sweets, Beverages, and Food subcategories — extend the same-kind logic into adjacent CPG territory. WWE Universe, a TV Shows property, is the lone non-food entity in the top 10, and it sits at essentially the same score as the snack brands around it.

Scrolling further into the broader neighbor set, WWE athletes appear repeatedly and at high similarity, suggesting the WWE audience overlap is structural rather than incidental. The flat shape and narrow score band indicate Domino's draws from a broad, mainstream consumer base that is simultaneously at home with fast food, packaged snacks, and professional wrestling content.