At 0.88, NCAA March Madness sits at one peak of a two-peak structure — and just behind it, at 0.86, is the NCAA itself, making college basketball's governing body and its signature event the dominant cluster in Dos Equis Man's neighbor set. The shape is two-peak: a second, distinct neighborhood pulls in a different direction, anchored by Ivory Ella at 0.79 and Miller Lite at 0.79, the only other Alcohol brand in the top 10.

The first peak is unmistakably college sports media. CBS Sports (0.85), Bo Jackson (0.83), and Jay Bilas (0.81) — athletes and journalists who orbit the college sports broadcast world — fill out positions three through five. The subcategory tally across all ten neighbors breaks down as: Athletes (2), Journalists (2), TV Channels (1), TV Shows (1), Sports Leagues (1), Fashion (1), Alcohol (1), and Sports (1). That's a mix weighted toward sports media figures and college athletics infrastructure, with the second peak introducing a consumer-brand and lifestyle register — Ivory Ella (Fashion) and Miller Lite (Alcohol) — that sits apart from the sports cluster in character. ESPN Stats & Info (0.79) bridges the two neighborhoods as a sports data brand rather than a broadcast personality.

The two-peak structure suggests an audience that is simultaneously shaped by deep college sports engagement and by a broader consumer lifestyle orientation — two distinct pulls that coexist without collapsing into a single cluster.