Playground →
BODYARMOR's top 10 nearest neighbors span five distinct subcategories — restaurants, video game franchises, department stores, athletes, and TV channels — with no single type dominating and no other beverage brand appearing until Mountain Dew at position 9 (0.77).
The shape is broad: scores run from 0.81 down to 0.76 across the top 10, with no single neighbor pulling far ahead of the rest. Wendy's leads at 0.81, followed closely by Madden Ultimate Team (0.81) and Madden NFL 20 (0.81) — two entries from the same video game franchise occupying back-to-back positions. Kohl's (0.79) and Ric Flair (0.79) round out the top five, the latter classified as an Athlete. FOX Sports (0.77) and Buffalo Wild Wings (0.77) continue the pattern, followed by SportsNation (0.77) and Hulk Hogan (0.76) — another Athlete — before Mountain Dew arrives as the lone fellow Beverage brand at 0.77.
The subcategory mix — QSR and casual dining, video games, department retail, sports media, and pro-wrestling athletes — points to an audience that aggregates around mainstream American entertainment and consumption broadly, rather than clustering tightly around any single interest vertical.
