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Drury Hotels' top 10 sits at the intersection of two distinct audience neighborhoods: a food-and-dining cluster anchored by Jimmy John's (0.81) and a value-retail cluster led by Plato's Closet (0.80). Neither cluster is thematically related to mid-range lodging — the shape here is about who the audience resembles, not what the entity sells.
The two-peak structure is clear. Jimmy John's is the single strongest neighbor, followed closely by Plato's Closet and Once Upon a Child (0.77), the latter two both classified as Thrift Stores. Together, these three form the twin poles of the top 10. The remaining neighbors fill in around them: tru by Hilton (0.76) is the only other Mid-range Hotel in the top 10, confirming that Drury's audience shape is largely defined by cross-kind overlap rather than same-category peers. Food brands — Boulevard Brewing Co. (0.75), Skyline Chili (0.75), Freddy's Frozen Custard (0.75), and Graeter's Ice Cream (0.74) — cluster in the mid-range of the top 10, most carrying regional identities. Buff City Soap (0.74) and ESPN Stats & Info (0.74) round out the set, representing beauty retail and sports media respectively.
The overall shape points to an audience that bridges value-conscious retail shoppers and regional food brand followers — with hotel peers largely absent from the top 10.
