Duck Donuts Audience Graph • Social Signal

Talbots at 0.77 is the strongest pull in Duck Donuts' top 10 — and it's a women's apparel retailer, not another bakery or dessert brand. The shape flag is two-peak, and the data bears that out: the neighbor set divides into two distinct clusters with no overlap between them.

The first cluster is apparel. Four of the top five neighbors carry an Apparel category label: Talbots (0.77) and Francesca's (0.75) in Womens Apparel, and Jockey (0.73) and Eddie Bauer (0.71) in General Apparel. The second cluster is personal services and wellness: Fred Astaire Dance Studios (0.75), Deka Lash (0.71), and Massage Heights (0.70) all sit in fitness or cosmetic-services subcategories. These two clusters — apparel retail and personal-care services — define the two peaks the shape flag identifies.

Five Guys (0.71) is the only other restaurant or eatery in the top 10, and it's Fast Casual Dining, not the same Bakeries Desserts and Confectioneries subcategory as Duck Donuts. Hallmark Cards (0.70) and Dogfish Head Brewery (0.69) round out the set as outliers from Hobbies Gifts and Crafts and Breweries respectively. No neighbor in the top 10 shares Duck Donuts' own subcategory.

The audience Duck Donuts draws looks structurally more like the audience for women's apparel and personal-care services than for any other food or dessert brand in the top 10.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/duck-donuts

{ "handle": "duck-donuts", "title": "Duck Donuts", "category": "Restaurants & Eateries", "subcategory": "Bakeries Desserts and Confectioneries", "resolved": "duck-donuts", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "talbots", "title": "Talbots", "category": "Apparel", "subcategory": "Womens Apparel", "similarity": 0.769, "drivers": [ "J05", "A01", "A04", "A03", "A05" ] }, { "handle": "fred-astaire-dance-studios", "title": "Fred Astaire Dance Studios", "category": "Fitness & Wellness", "subcategory": "Fitness Centers and Gyms", "similarity": 0.7487, "drivers": [ "A01", "J05", "A05", "A04", "A03" ] }, { "handle": "francesca-s", "title": "Francesca's", "category": "Apparel", "subcategory": "Womens Apparel", "similarity": 0.7478, "drivers": [ "A01", "A03", "A05", "A04", "J05" ] }, { "handle": "jockey", "title": "Jockey", "category": "Apparel", "subcategory": "General", "similarity": 0.7348, "drivers": [ "J05", "A01", "A03", "N01", "P03" ] }, { "handle": "eddie-bauer", "title": "Eddie Bauer", "category": "Apparel", "subcategory": "General", "similarity": 0.7141, "drivers": [ "J05", "A01", "A05", "B03", "N01" ] }, { "handle": "five-guys", "title": "Five Guys", "category": "Restaurants & Eateries", "subcategory": "Fast Casual Dining", "similarity": 0.7136, "drivers": [ "A01", "A03", "A04", "N01", "N02" ] }, { "handle": "deka-lash", "title": "Deka Lash", "category": "Services", "subcategory": "Beauty Salons and Spas", "similarity": 0.7084, "drivers": [ "A01", "A03", "A05", "C01", "J03" ] }, { "handle": "hallmark-cards", "title": "Hallmark Cards", "category": "Retail", "subcategory": "Hobbies Gifts and Crafts", "similarity": 0.7021, "drivers": [ "A03", "A05", "A01", "A04", "J03" ] }, { "handle": "massage-heights", "title": "Massage Heights", "category": "Services", "subcategory": "Cosmetic Services", "similarity": 0.697, "drivers": [ "A01", "A03", "A05", "A04", "J05" ] }, { "handle": "dogfishbeer", "title": "Dogfish Head Brewery", "category": "Brands", "subcategory": "Breweries", "similarity": 0.6903, "drivers": [ "J05", "A03", "A01", "N02", "N04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/duck-donuts

Duck Donuts

Nearest neighbors by audience shape

Raw data