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DXRacer

Brands
Technology

DXRacer's top 10 nearest neighbors span musicians, athletes, TV personalities, game developers, and tech brands — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.88 down to 0.84 across the top 10, a narrow band with no dominant anchor. The two closest neighbors are Ronda Rousey (0.88), an athlete, and NZXT (0.87), a Technology brand that shares DXRacer's own subcategory. After that, the set fans out quickly: Infinity Ward (0.86) and HyperX (0.86) represent game developers and tech hardware, while Slipknot (0.86) and Jägermeister USA (0.86) are a metal band and an alcohol brand. 5 Seconds of Summer (0.85), Zak Bagans (0.85), Supernatural (0.85), and Aaron Goodwin (0.84) round out the set with musicians, TV personalities, and a TV show. Tallying subcategories across the 10: Musicians and Bands (2), Technology (2), Game Developers (1), Athletes (1), Alcohol (1), TV Personalities (2), TV Shows (1). No single subcategory commands the cluster. Only two neighbors — NZXT and HyperX — share DXRacer's own Technology subcategory; the remaining eight come from entirely different kinds of entities.

That breadth indicates an audience whose shape is defined less by any one content category than by a consistent demographic or behavioral profile that cuts across gaming hardware, combat sports, heavy music, and paranormal TV.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "dxracer", "title": "DXRacer", "category": "Brands", "subcategory": "Technology", "resolved": "dxracer", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "rondarousey", "title": "Ronda Rousey", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8769, "drivers": [ "N03", "A01", "G01", "A02", "J02" ] }, { "handle": "nzxt", "title": "NZXT", "category": "Brands", "subcategory": "Technology", "similarity": 0.8708, "drivers": [ "N03", "J02", "A02", "G01", "A01" ] }, { "handle": "infinityward", "title": "Infinity Ward", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.8603, "drivers": [ "N03", "A02", "J02", "P02", "G01" ] }, { "handle": "hyperx", "title": "HyperX", "category": "Brands", "subcategory": "Technology", "similarity": 0.8596, "drivers": [ "N03", "Q06", "J02", "A02", "G01" ] }, { "handle": "slipknot", "title": "Slipknot", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8583, "drivers": [ "N03", "Q06", "O02", "P02", "G01" ] }, { "handle": "jagermeisterusa", "title": "Jägermeister USA", "category": "Brands", "subcategory": "Alcohol", "similarity": 0.8567, "drivers": [ "N03", "Q06", "O02", "P02", "A01" ] }, { "handle": "5sos", "title": "5 Seconds of Summer", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8548, "drivers": [ "N03", "A02", "J02", "G01", "G03" ] }, { "handle": "zak_bagans", "title": "Zak Bagans", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8543, "drivers": [ "N03", "O02", "Q06", "G01", "A02" ] }, { "handle": "cw_spn", "title": "Supernatural", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8498, "drivers": [ "N03", "Q06", "O02", "A01", "G01" ] }, { "handle": "aarongoodwin", "title": "Aaron Goodwin", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8437, "drivers": [ "N03", "O02", "Q06", "G01", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: