Playground →
Bethesda sits at the top of EA Help's neighbor set with a similarity of 0.83 — and the broader top 10 spreads that score across a wide, heterogeneous mix rather than concentrating it in one place. This is a broad-shape audience: no single neighbor dominates, and the range from 0.83 down to 0.75 is populated by entities from strikingly different categories.
The gaming cluster is real but not exclusive. Bethesda (0.83), Fallout (0.78), and Xbox Support (0.77) form the clearest gaming-adjacent core — two game developers and a support tool — and Madden NFL 20 (0.75) and Xbox Game Pass (0.75) extend it further. But the top 10 also includes Wendy's (0.76), a restaurant brand, and SiriusXM Busted Open (0.76), a wrestling-focused podcast. DDPY (0.75), a fitness brand, and 90s WWE (0.75), a fan account, round out a set that spans game developers, video game franchises, tools and resources, podcasts, fitness, and restaurant brands. EA Help's own subcategory — Technology — has no match in the top 10; every neighbor comes from a different subcategory.
The cross-kind breadth here is the defining structural feature: an audience that looks like gaming support users also looks like wrestling fans, fast food followers, and fitness brand audiences simultaneously.
