The top 10 nearest neighbors for Madden NFL Mobile span car washes, discount retail, TV personalities, and beverages — a mix that reflects a broad mainstream audience shape rather than a gaming-specific one.

The shape is flat: scores run from 0.78 down to 0.74 with no single dominant neighbor pulling away from the pack. Take 5 Car Wash leads at 0.78, followed by Dr. Phil (0.78), Gatorade (0.78), and Ollie's Bargain Outlet (0.77). The subcategory breakdown across the top 10 is notably cross-kind: Car Wash and Detailing, TV Personalities, Beverages, Discount Stores, a TV Channel (FOX Sports, 0.77), an Actor (Shemar Moore, 0.76), and two TV Shows (The Masked Singer, 0.76; Julie Chen Moonves, 0.75). The only neighbor sharing Madden NFL Mobile's own subcategory is Madden NFL 20 at 0.77 — a sister title within the same franchise. No other Video Game Franchise appears in the top 10.

That single same-kind neighbor surrounded by mainstream TV, retail, and consumer goods signals an audience whose shape is defined less by gaming identity than by broad, general-market consumption patterns.