Econo Lodge's top 10 neighbors span footwear retailers, discount stores, sporting goods, a car rental brand, and a mid-range hotel — no single category dominates, and the spread is wide enough that no one entity pulls far ahead of the rest.

The shape is broad. Shoe Dept Encore leads at 0.92, followed closely by Hibbett Sports at 0.90, Budget (car rental, Hospitality & Lodging / Budget subcategory) at 0.88, Walmart at 0.88, and Aaron's at 0.88. Quality Inn sits at 0.88 as well — the only mid-range hotel in the top 10. The remaining four slots go to Cato Fashions (0.87), Dollar General (0.87), Discount Stores (0.87), and Phillips 66 (0.86). By subcategory, the top 10 breaks down as: two footwear retailers, two discount stores, one sporting goods retailer, one furniture/rent-to-own retailer, one big-box retailer, one gas station, one budget lodging peer, and one mid-range hotel. That's eight distinct subcategories across ten neighbors — a genuinely diffuse pattern. Only three neighbors share Econo Lodge's own Hospitality & Lodging category (Budget: Budget; Mid-range: Quality Inn), and the majority of the cluster is value retail and convenience rather than lodging at all.

The audience that looks like Econo Lodge's is defined less by travel behavior than by a consistent orientation toward value-tier goods and services across multiple everyday spending categories.