Share

Bloomberg Economics

Brands
Finance

The top 10 neighbors for Bloomberg Economics span a narrow similarity band — from 0.94 down to 0.92 — with no single dominant pull and no sharp drop-off between positions. The cluster's character, not any one standout, is the finding.

Seven of the ten neighbors are News Publishers: Financial Times Best Of (0.94), Business Insider (0.93), Financial Times Breaking News (0.93), Haaretz.com (0.92), The Economist (0.92), Bloomberg Opinion (0.92), and Bloomberg (0.92). That concentration makes News Publishers the structural backbone of this audience shape. The remaining three break from that pattern in different directions: AFAR Media (0.92) is a Website, Emmanuel Macron (0.92) is a Politician, and Bloomberg TV (0.92) is a TV Channel.

Bloomberg Economics is itself categorized as a Finance brand, and no other Finance brand appears in the top 10 — the nearest audiences are shaped almost entirely by news consumption rather than by finance brands as a category. The Macron entry is the sharpest cross-kind signal: a Politician sitting at 0.92 alongside financial and general-interest news publishers suggests this audience tracks policy and geopolitics as closely as markets.

The flat shape reflects an audience with broad, consistent overlap across serious news and analysis — no single neighbor owns it, and the band compresses tightly around a shared profile of engaged, internationally oriented news readers.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "economics", "title": "Bloomberg Economics", "category": "Brands", "subcategory": "Finance", "resolved": "economics", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ft", "title": "Financial Times Best Of", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.941, "drivers": [ "A02", "G01", "G03", "J02", "E06" ] }, { "handle": "businessinsider", "title": "Business Insider", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9284, "drivers": [ "A02", "G01", "G03", "E06", "J02" ] }, { "handle": "financialtimes", "title": "Financial Times Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9279, "drivers": [ "A02", "G01", "G03", "J02", "E06" ] }, { "handle": "haaretzcom", "title": "Haaretz.com", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9228, "drivers": [ "A02", "G01", "G03", "A01", "J02" ] }, { "handle": "afarmedia", "title": "AFAR Media", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9226, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "theeconomist", "title": "The Economist", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9218, "drivers": [ "A02", "G01", "G03", "E06", "J02" ] }, { "handle": "bopinion", "title": "Bloomberg Opinion", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9214, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "emmanuelmacron", "title": "Emmanuel Macron", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.92, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "bloombergtv", "title": "Bloomberg TV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9186, "drivers": [ "A02", "G01", "G03", "J02", "E06" ] }, { "handle": "business", "title": "Bloomberg", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9171, "drivers": [ "A02", "G01", "G03", "J02", "E06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: