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ELDEN RING

Brands
Video Game Franchises

ELDEN RING's top 10 neighbors span lifestyle influencers, beauty models, reality TV stars, and video game franchises — a mixed cluster with no single subcategory dominating and no score pulling far ahead of the rest.

The shape is flat: scores run from MrBeast at 0.87 down to Bill Pulte at 0.83, a range of only four points across ten neighbors. Four of the ten are Video Game Franchises — Apex Legends (0.85), Halo (0.84), Call of Duty News (0.83), and Call of Duty (0.83) — making that the most represented subcategory, but not a majority. The other six span Lifestyle (MrBeast, 0.87), Authors (Tati Westbrook, 0.86), Reality TV Stars (Shane Dawson, 0.84), and Models (James Charles at 0.83 and Jeffree Star at 0.83), plus one Professionals entry in Bill Pulte. The presence of beauty and lifestyle influencers alongside shooter franchises is the defining cross-kind feature of this cluster — ELDEN RING's audience shape overlaps as readily with makeup and lifestyle content consumers as with players of competing titles.

The flat distribution suggests an audience that is broadly shared across mainstream internet culture rather than concentrated within any single gaming or influencer niche.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "eldenring", "title": "ELDEN RING", "category": "Brands", "subcategory": "Video Game Franchises", "resolved": "eldenring", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "mrbeastyt", "title": "MrBeast", "category": "Celebrities and Influencers", "subcategory": "Lifestyle", "similarity": 0.8694, "drivers": [ "P02", "A02", "J02", "P01", "P04" ] }, { "handle": "glamlifeguru", "title": "Tati Westbrook", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.8563, "drivers": [ "P04", "P01", "P02", "N04", "A02" ] }, { "handle": "playapex", "title": "Apex Legends", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8455, "drivers": [ "J02", "N03", "A02", "P02", "P01" ] }, { "handle": "halo", "title": "Halo", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8442, "drivers": [ "J02", "A02", "A01", "P02", "Q06" ] }, { "handle": "shanedawson", "title": "Shane Dawson", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.8392, "drivers": [ "P02", "N03", "N04", "A02", "J02" ] }, { "handle": "jamescharles", "title": "James Charles", "category": "Celebrities and Influencers", "subcategory": "Models", "similarity": 0.8345, "drivers": [ "P02", "N03", "P04", "P01", "N04" ] }, { "handle": "jeffreestar", "title": "Jeffree Star", "category": "Celebrities and Influencers", "subcategory": "Models", "similarity": 0.8335, "drivers": [ "P02", "N03", "P04", "P01", "A02" ] }, { "handle": "charlieintel", "title": "Call of Duty News", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8324, "drivers": [ "J02", "P02", "A02", "N03", "P01" ] }, { "handle": "callofduty", "title": "Call of Duty", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8315, "drivers": [ "J02", "A02", "P02", "N03", "N04" ] }, { "handle": "pulte", "title": "Bill Pulte", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8273, "drivers": [ "A02", "G01", "N03", "J02", "A01" ] } ] }
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