Two finance brands anchor Empower Retirement's nearest audiences, but the top 10 quickly diverges into territory that has little to do with financial services.

Capital Group leads at 0.80, followed closely by Merrill Edge at 0.79 — the two clearest Finance subcategory neighbors in the set. Those two form one peak. From there, the shape shifts: Comcast Business (Telecommunications, 0.75) and eXp World Holdings (Real Estate, 0.72) pull the audience toward a second cluster of B2B and professional-services brands. Prudential (Finance, 0.72) sits at the edge of the first peak, but the remaining top-10 slots go to SC Johnson (Home, 0.71), Amazon Music (Music, 0.71), CVS Pharmacy (Grocery and Superstores, 0.69), Staples Stores (Home, 0.69), and 20/20 (TV Shows, 0.69). That's three Finance neighbors out of ten — a plurality, but not a majority. The rest span home goods, retail, media, and consumer services.

The two-peak structure is the defining feature here: a tight Finance cluster at the top, then a broader professional-and-consumer-brand cluster just below it. The audience shape Empower Retirement shares with Capital Group and Merrill Edge does not extend cleanly to other retirement or investment platforms — it bridges instead into the wider world of established, mainstream brands with broad adult reach.