Playground →
Two distinct audience neighborhoods pull on Star Tribune Variety's top 10: a food-and-drink cluster anchored by Jeni's Splendid Ice Creams (0.75) and Caribou Coffee (0.75), and a sports-media cluster anchored by Taylor Twellman (0.73) and Katie Nolan (0.72). That two-peak structure — consumer food brands on one side, sports personalities on the other — defines the shape of this audience.
The food-and-drink peak extends through Bruegger's (0.72), a fast casual dining brand, while the sports-media peak runs through BeerAdvocate (0.72) and Onion Sports Network (0.71), both websites with sports-adjacent editorial identities. The Good Liars (0.71), a comedy subcategory entry, and DRAFT Magazine (0.70), a beer-focused magazine, sit at the intersection — craft beer and sports humor appearing in both clusters simultaneously. Rounding out the top 10, Deschutes Brewery (0.70) reinforces the craft beverage thread. No other News Publishers — Star Tribune Variety's own subcategory — appear in the top 10, meaning the audience shape here is defined almost entirely by food, drink, and sports-media consumption rather than by peer editorial brands.
The overall picture is an audience that bridges casual dining and craft beverage culture with sports commentary and satirical media, with no single dominant neighbor pulling the shape in one direction.
