Playground →
Meat Church (0.82) and Patrick Mahomes II (0.82) sit at virtually identical similarity scores atop ESPN Big 12's top 10 — a food brand and an NFL athlete, separated by less than 0.001 — signaling two distinct audience neighborhoods pulling with equal force.
The shape is two-peak, and the split is legible in the neighbor composition. The Mahomes peak anchors a sports cluster: FOX College Football (0.81), Joel Klatt (0.79), and the Barstool College Football Show (0.79) all follow closely, with Kansas City Royals (0.77) and college football humor accounts Three Year Letterman (0.78) and Faux Pelini (0.77) rounding out that orbit. The Meat Church peak points somewhere different: a Heartland lifestyle cluster that includes Reed Timmer (0.80), motivational authors Jon Gordon (0.79) and Bob Goff (0.77), and TV personalities Chip Gaines (0.75) and Joanna Gaines (0.74). No other News Publisher — ESPN Big 12's own subcategory — appears in the top 10.
The two-peak structure suggests this audience is held together not by a single content type but by a regional and cultural identity that spans college football fandom and broader Midwestern lifestyle interests simultaneously.
