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ESPN Assignment Desk

Two ESPN-adjacent TV shows anchor the top of ESPN Assignment Desk's neighbor set — 30 For 30 at 0.71 and E60 at 0.70 — but the audience bridges quickly into a second, distinct cluster of sports journalists, creating the two-peak structure the shape flag identifies.

The first peak is built from TV Shows (Marketing Channels subcategory): 30 For 30 and E60 sit at the top, with Outside The Lines (0.63) reinforcing the same subcategory further down. The second peak is a dense band of Journalists: Jeff Goodman (0.70), Pat Forde (0.66), Scott Van Pelt (0.65), Dan Wetzel (0.64), and Jon Rothstein (0.63) all cluster within a tight range. Three fellow News Publishers also appear — USA TODAY Sports (0.68), The Athletic CBB (0.67), and AP Sports (0.63) — sharing ESPN Assignment Desk's own subcategory. The bridge between these two peaks is the defining structural feature: the same audience follows both long-form sports documentary programming and beat-reporter journalism accounts.

What falls outside both peaks is equally telling. Trae Crowder (0.69), a comedian, and Reality Steve (0.65), a TV show, appear in the top 10 without obvious sports-news ties, suggesting the audience shape extends into general media consumption patterns beyond the sports-journalism core.

The two-peak structure points to an audience that organizes around sports media as a format — documentary, beat reporting, and news publishing — rather than around any single platform or personality.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

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