Expedia's top 10 neighbors span airlines, travel media, financial news publishers, and tech personalities — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.93 (Virgin Atlantic) down to 0.90 (BBC Business and Budget Travel), a range of just 0.03 across ten positions. Within that band, the subcategory mix is the real story. Four neighbors are Airlines — Virgin Atlantic (0.93), Emirates Airline (0.91), British Airways (0.91), and JetBlue (0.90) — making that the single largest subcategory in the top 10. Travel content sits alongside them: Lonely Planet (0.92) and CNN Travel (0.91) are Websites, while Budget Travel (0.90) shares Expedia's own Travel subcategory, as does KAYAK (0.91). The cross-kind element is the most notable structural feature: Finance News (0.91), a News Publisher, sits squarely in the middle of the cluster — not at the fringe — alongside business-oriented outlets that appear further down the wider graph. This suggests the audience that follows Expedia also tracks international carriers and financial media with roughly equal intensity.

The flat distribution across airlines, travel media, and financial news points to an audience defined less by a single content niche than by a globally mobile, business-aware profile.