The nearest audiences to Express Factory Outlet span six distinct categories — no single neighbor type dominates, and the spread runs from a hobby-gifts retailer to an insurance brand to casual dining chains.

The shape is broad: BoxLunch leads at 0.72, but the drop to the next tier is shallow, and the top 10 neighbors represent five different categories. Journeys (0.69) and PUMA (0.67) are the only footwear brands in the top 10; USAA (0.68) is the lone insurance brand and one of the more structurally surprising entries — an audience shape built around military-affiliated financial services aligning closely with a mall-based apparel outlet. Bubba's 33 (0.67) and Raising Cane's (0.65) represent casual and quick-service dining. Cinemark Theatres (0.65) and Gold's Gym (0.65) round out the top 10 alongside Helzberg Diamonds (0.65) and Health & Nutrition Stores (0.65).

Within the top 10, only two neighbors — Journeys and PUMA — share an Apparel category, and neither shares the General subcategory of Express Factory Outlet itself. The cluster is cross-kind almost entirely: fitness, dining, entertainment, insurance, and footwear all appear before another general apparel brand does. H&M and American Eagle Outfitters, the two closest General Apparel neighbors, sit at positions 17 and 19 with scores of 0.63 and 0.62 respectively — well outside the top 10.

The broad, cross-category shape suggests this audience is defined less by apparel shopping behavior specifically and more by a lifestyle pattern that cuts across retail, dining, fitness, and entertainment.