Farnam Street's top 10 neighbors span tech personalities, authors, B2B brands, magazines, and a grocery retailer — a mix that reflects no single dominant category but a consistent audience type cutting across all of them.

The shape is flat: scores run from 0.97 (Naval Ravikant) down to 0.95 (Harvard Business Review), a band of less than three percentage points across the full top 10. No single neighbor pulls away from the pack. The subcategory breakdown tells the real story: Tech Personalities (Naval Ravikant, 0.97; Chamath Palihapitiya, 0.96) and Authors (Tim Ferriss, 0.95) sit alongside B2B brands (McKinsey & Company, 0.96) and a Magazine (Harvard Business Review, 0.96). The Points Guy (Websites, 0.96) and Whole Foods Market (General Grocery Stores, 0.95) round out the set — neither thematically adjacent to a mental-models blog, yet both sharing the same audience shape.

Farnam Street is itself a Blog, and Wirecutter is the only other Blog in the top 10 (0.94, just outside the top 10 proper — confirmed absent from positions 1–10). The audience here is not defined by format loyalty; it is defined by a cross-category profile that shows up equally in consulting firms, tech investors, self-help authors, and premium consumer brands.

The flat shape, with its compressed score range and diverse subcategory mix, points to an audience whose composition is stable and distinctive enough to match a wide variety of entities — none of which dominates.