FBE's nearest audiences span beauty brands, game developers, and lifestyle influencers in roughly equal measure — no single subcategory dominates the top 10, and no other website appears among them.
The shape is flat: scores run from 0.76 down to 0.74 across the top 10, a narrow band with no standout. The two closest neighbors are Joey Graceffa (0.76, Lifestyle influencer) and Hot Topic (0.76, Fashion brand), separated by less than 0.001. Lucifer (0.76, TV Show) and Epic Games Store (0.75, Game Developer) follow immediately behind. Tallying the top 10 by subcategory: Beauty brands account for two entries — wet n wild beauty (0.74) and e.l.f. Cosmetics (0.74) — alongside two Game Developers (Epic Games Store and Resident Evil, 0.75), one Fashion brand, one TV Show, one Lifestyle influencer, one Actor (Shay Mitchell, 0.74), one Entertainment brand (Pokémon, 0.74), and one Technology brand (ASTRO Gaming, 0.73, just outside the strict top 10). The mix is genuinely cross-kind: gaming, beauty, pop-culture entertainment, and influencer content all register at comparable levels, with no single cluster pulling ahead.
This flat, cross-kind pattern suggests FBE's audience is defined less by attachment to any one content vertical than by a broad youth-culture orientation that gaming brands, beauty labels, and entertainment properties all tap into simultaneously.