Ferrari

At 0.74, BMW (social) pulls ahead of every other neighbor in Ferrari's top 10 — a gap that makes this a textbook spike shape, with the remaining nine neighbors clustered well below.

The top 10 breaks into three recognizable bands by subcategory. Auto brands form the clearest cluster: alongside BMW (social) at 0.74, BMW USA scores 0.66 and Porsche (social) 0.66, making three of the ten neighbors fellow Auto brands. The second band is athletes: Wayne Rooney at 0.68 and Zlatan Ibrahimović at 0.67 are the two highest-scoring non-auto neighbors, both subcategorized as Athletes. The third band is the cross-kind surprise: Binance (Finance, 0.67), B/R Football (Podcasts and Radio, 0.67), Macy's (Department Stores, 0.66), Airbus (Travel, 0.65), and Manchester United (Sports Teams, 0.65) round out the set. No other Auto brand appears in the top 10 beyond the three already named, and no Finance or Retail brand scores above 0.67.

The spike on BMW (social) combined with the athlete and football-media presence suggests Ferrari's audience is shaped as much by global football fandom and aspirational finance interest as by automotive enthusiasm alone.