Fidelity Investments' top 10 neighbors span news publishers, finance brands, professionals, and lifestyle influencers — with scores compressed into a narrow band from 0.93 down to 0.90, and no single entity pulling clearly ahead of the rest.

The shape is flat. Martin Zwilling (0.93) sits at the top, a Professionals subcategory influencer, followed closely by NBC News Business (0.93) and CNBC (0.92) — both News Publishers. The first fellow Finance brand doesn't appear until position four: Charles Schwab Corp at 0.91, with Vanguard at 0.91 just behind it. That means three of the top five neighbors are not Finance brands at all — they're news and professional-influencer audiences. Rounding out the top 10 are Stocktwits (0.90, Websites), Fortune (0.90, Magazines), Sanjay Gupta (0.90, TV Personalities), Nasdaq (0.90, Finance), and Tony Robbins (0.90, Lifestyle). The subcategory mix — News Publishers, Finance, Professionals, Websites, Magazines, TV Personalities, and Lifestyle — is notably heterogeneous for a financial services brand, with Finance accounting for only three of the ten neighbors.

The flat, mixed-category structure suggests Fidelity's audience is shaped as much by news consumption and professional-class content habits as by direct interest in competing financial institutions.