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Frog Design's nearest audiences span a wide mix of subcategories — B2B agencies, design and media websites, trade magazines, and journalists — with no single neighbor pulling far ahead of the rest.
The shape is flat: the top score belongs to Wieden+Kennedy at 0.95, but AKQA (0.95), IDEO (0.95), and PSFK (0.95) are separated from it by less than a hundredth of a point. Similarity here measures how closely two entities' audiences resemble each other in composition; the tight band across all ten neighbors means no single entity defines this audience's shape. Among the top 10, four are B2B brands — Wieden+Kennedy, AKQA, IDEO, and 72andSunny — sharing Frog Design's own subcategory. The remaining six are Marketing Channels: PSFK, Lucky Peach, and Nieman Lab among them, spanning websites, magazines, and a journalism-focused outlet. Lauren Duca, a journalist, is the one Celebrities and Influencers entry in the top 10. The cross-kind presence of media properties and a journalist alongside creative and consulting agencies suggests the audience orbits a professional-creative world that reads trade and cultural media as readily as it follows peer firms.
The flat distribution across agency peers and media brands points to an audience defined less by loyalty to a single reference point than by broad engagement across the design-and-media professional landscape.
