Fueled By Ramen

Alternative Press is the strongest pull in Fueled By Ramen's top 10 — and it's the only music-adjacent entity in the set. At 0.77, the magazine sits well above the next neighbors, but what follows it tells the more interesting story: a music brand's nearest audiences are shaped almost entirely by movie franchises, video games, actors, and pop-culture properties.

The shape is broad, with no single cluster dominating. Wizarding World of Harry Potter (0.66) and Beauty and the Beast (0.69) represent the movie franchise contingent; Pokémon GO (0.69) and Niantic, Inc. (0.65) anchor a gaming thread. The actor subcategory appears three times in the top 10 — Danielle Fishel Karp (0.65), Ben Savage (0.63), and Joe Keery (0.63) — a cluster that skews toward nostalgia-era TV. The H3 Podcast (0.64) and Ethan Klein (0.62) round out the set as the only podcast/radio and comedian entries. No other music brand or musician appears in the top 10; Alternative Press is the lone music-subcategory neighbor.

The overall picture is a music brand whose audience composition mirrors the fandoms of genre entertainment, retro TV, and gaming — not the audiences of other music labels or artists.