Playground →
The top 10 neighbors for GE Aviation span B2B brands, digital marketing publications, and SEO tools — with aerospace peers accounting for only two of the ten slots.
The shape is broad: scores run from 0.79 down to 0.73 with no single dominant neighbor pulling far ahead of the rest. Boeing Airplanes leads at 0.79, followed by The Boeing Company at 0.76 — the only two neighbors whose subcategory (B2B) connects directly to the aerospace-industrial world. From there, the cluster pivots sharply: Search Engine Land (0.75), Moz (0.75), SearchEngineJournal® (0.75), and Social Media Examiner (0.74) are all digital marketing publications or SEO tools — a subcategory cluster that has no obvious thematic link to jet engines. Aviation Week (0.75) is the one industry-adjacent media outlet in the set, sitting at nearly the same score as the SEO properties. WordPress (0.75) and Grammarly (0.74) are Technology-subcategory brands, matching GE Aviation's own subcategory — but as general-purpose software tools, not aerospace. Wallstreetbets (0.73) rounds out the ten as a finance-community website.
The subcategory tally across the top 10 — B2B (2), Blogs (1), Websites (3), Magazines (1), Technology (2), Websites/finance (1) — confirms that the audience shape here is not defined by aerospace or industrial content but by a broad professional-digital profile that overlaps with SEO practitioners, B2B software users, and general business media consumers.
