Playground →
The top 10 neighbors split almost evenly between fellow athletes and a cluster of golf-adjacent media — a cross-sport, cross-format pattern that defines the broad shape of this audience.
Tom Brady leads at 0.90, followed by Kevin Millar at 0.87 and David Price at 0.84 — all Athletes, and all with baseball or New England sports connections. But the neighbor set quickly diversifies. Dustin Johnson (0.84) and Keegan Bradley (0.83) are golfers; Justin Rose (0.83) and Rob Gronkowski (0.82) extend the athlete count to seven of the top ten. The remaining three are Dave Portnoy (0.83, Professionals), Barstool Sports (0.83, Websites), and Kat Timpf (0.83, TV Personalities) — a media-and-commentary strand that runs alongside the athlete core.
The golf presence is the structural surprise. Four of the seven athletes in the top 10 are PGA-circuit figures, a subcategory that shares no obvious thematic overlap with baseball. What it signals is that the audience drawn to this entity also tracks golf heavily — enough that golfers rank as close neighbors to baseball players and a New England football legend. The Barstool ecosystem's appearance (both Portnoy and the Barstool Sports site) adds a sports-media layer that bridges the athlete clusters.
With scores ranging only from 0.82 to 0.90 across the top 10, the broad shape here reflects an audience with wide but coherent reach — one that moves fluidly across professional sports and the media voices that surround them.
