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Spectrum

The strongest pull in Spectrum's top 10 comes not from another telecom or a streaming rival, but from The Salvation Army at 0.70 — a thrift retailer whose audience shape maps more closely to Spectrum's than any entertainment platform does. No other Telecommunications entity appears in the top 10.

The shape is broad, meaning overlap is distributed across many neighbors rather than concentrated in one. After The Salvation Army, the next tier includes FinishMaster (0.65, automotive maintenance and repair), Hulu (0.64, entertainment platforms), and TV Guide (0.62, TV channels). That mix already signals the cross-kind character of this audience: the top four neighbors span retail, automotive services, streaming, and TV programming — none of them telecommunications. The remaining six positions extend the pattern further. Dark Horse Comics (0.60, book publishers), Drew Barrymore (0.59, actors), TVLine.com (0.58, websites), Daniel Newman (0.58, actors), RuPaul's Drag Race (0.58, TV shows), and Inside Edition (0.58, TV shows) round out the set. Subcategory-wise, actors (two entries) and TV shows (two entries) are the most repeated types, but no single subcategory dominates — the cluster is genuinely mixed across retail, automotive, entertainment platforms, TV channels, book publishers, actors, websites, and TV shows.

The breadth of that mix, anchored by a thrift retailer at the top, suggests an audience whose shape is defined less by any single content vertical than by a wide, mainstream consumption pattern that cuts across categories.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

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