Gillette Audience Graph • Social Signal

TV Guide is the single strongest pull in Gillette's top 10, scoring 0.68 — a gap of more than seven points above the next neighbor. For a Beauty brand, that lead belongs to a TV Channels property, not another personal care label.

The shape is a clear spike. TV Guide (0.68) and Paramount Network (0.61) form a TV Channels pair at the top, with Nestlé US (0.59) and Nestlé (0.58) following as Food brands. Snapple (0.58) and Unilever (0.57) round out the upper tier. Tallying the subcategories across all 10 neighbors: TV Channels (two), Food (two), Beverages (one), Home (one), Social Media (one), Auto (one), Restaurant (one), and Actors (one). That is a cross-kind cluster — the dominant subcategories are TV Channels and Food, neither of which matches Gillette's own Beauty subcategory. The only Beauty neighbor in the top 10 is absent entirely; Dove (0.53) and AXE (0.51) appear further down the broader list but not in the top 10 results analyzed here.

What this distribution signals is an audience whose shape is defined by broad, legacy consumer media consumption and household-staple brand affinities rather than by personal care category loyalty.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/gillette

{ "handle": "gillette", "title": "Gillette", "category": "Brands", "subcategory": "Beauty", "resolved": "gillette", "k": 10, "shape": "spike", "filter": null, "results": [ { "handle": "tvguide", "title": "TV Guide", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.6815, "drivers": [ "N03", "F04", "N04", "Q08", "Q05" ] }, { "handle": "paramountnet", "title": "Paramount Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.6113, "drivers": [ "N03", "P01", "F04", "Q08", "N04" ] }, { "handle": "nestleusa", "title": "Nestlé US", "category": "Brands", "subcategory": "Food", "similarity": 0.5918, "drivers": [ "N03", "N04", "O03", "F04", "Q08" ] }, { "handle": "nestle", "title": "Nestlé", "category": "Brands", "subcategory": "Food", "similarity": 0.5824, "drivers": [ "N03", "N04", "O03", "Q05", "F04" ] }, { "handle": "snapple", "title": "Snapple", "category": "Brands", "subcategory": "Beverages", "similarity": 0.5808, "drivers": [ "N03", "F04", "Q01", "N04", "Q08" ] }, { "handle": "unilever", "title": "Unilever", "category": "Brands", "subcategory": "Home", "similarity": 0.5721, "drivers": [ "N03", "F04", "N04", "A02", "G01" ] }, { "handle": "po_st", "title": "Po.st", "category": "Brands", "subcategory": "Social Media", "similarity": 0.5565, "drivers": [ "N03", "K02", "Q05", "N04", "Q08" ] }, { "handle": "kia", "title": "Kia Motors America", "category": "Brands", "subcategory": "Auto", "similarity": 0.5546, "drivers": [ "N03", "F04", "O03", "Q07", "N04" ] }, { "handle": "mcdonaldscorp", "title": "McDonald's Corporation", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.5533, "drivers": [ "N03", "Q05", "A06", "N04", "Q08" ] }, { "handle": "melissajoanhart", "title": "Melissa Joan Hart", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.553, "drivers": [ "N03", "N04", "O03", "Q05", "A05" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/gillette

Gillette

Nearest neighbors by audience shape

Raw data