Playground →
GoFundMe's top 10 neighbors span grocery chains, TV channels, restaurants, entertainment platforms, and athletes — no single subcategory dominates, and no other website appears in the set.
The shape is flat: scores run from 0.89 down to 0.87 across the top 10, a narrow band with no standout. Walgreens (social) leads at 0.89, followed by Lifetime at 0.89 and The Cheesecake Factory at 0.88. YouTube (0.88) and Chime (0.88) round out the top five. The subcategory breakdown across all ten: Grocery and Superstores (Walgreens), TV Channels (Lifetime, ABC), Restaurant (The Cheesecake Factory), Entertainment Platforms (YouTube), Finance (Chime), Athletes (Trinity Fatu, KalaniBallFree), and Department Stores (Kmart) — eight distinct subcategories across ten neighbors. That breadth is the finding: GoFundMe's audience shape is not anchored to any single content type, retail vertical, or celebrity category.
The flat, cross-kind distribution suggests an audience that is genuinely general-market — one whose composition resembles the broad consumer base that mainstream TV channels, national retail chains, and mass-platform entertainment all share.
