At 0.74, NHL Network and NHL (0.73) form a near-identical pair at the top of the Vegas Golden Knights' similarity graph — two distinct peaks separated by less than two hundredths of a point, with the rest of the top 10 falling noticeably below them. The shape is two-peak: the Golden Knights' audience bridges the league's broadcast channel and the league organization itself, rather than anchoring to either alone.

Below that pair, the next five neighbors trace the contours of the hockey ecosystem specifically: Hockey Hall of Fame (0.72), EA Sports NHL (0.69), adidas Hockey (0.68), and Patrick Kane (0.68) — a destination, a video game franchise, a footwear brand, and an athlete, all hockey-aligned. Yahoo Fantasy Sports (0.69) sits within that band as well, pointing toward an audience that engages with sports analytically, not just as spectators.

The bottom of the top 10 introduces a cross-sport signal: VSiN (0.67), a sports-betting media outlet, and Ken Rosenthal (0.67) and Kevin Millar (0.67), both figures associated with baseball rather than hockey. No other Sports Teams appear in the top 10 — the nearest neighbors are entirely drawn from adjacent infrastructure: leagues, broadcasters, gaming, gear, and sports media. The overall picture is an audience defined by deep hockey investment layered over a broader sports-media engagement pattern that extends well past the ice.