Playground →
Among Golf Monthly's ten nearest neighbors by audience similarity — where a score of 1.0 would indicate identical audience composition — the set spans golf athletes, golf media, and a cluster of conservative news personalities that has no obvious connection to the sport.
The shape is broad: scores run from 0.90 down to 0.85 with no single dominant neighbor pulling far ahead of the rest. Morning Drive leads at 0.90, followed closely by Jack Nicklaus (0.88), Justin Rose (0.88), and Golf World (0.88). Sergio Garcia (0.87) and Golf Channel (0.86) round out the tightest cluster. By subcategory, the top 10 breaks down as: four Athletes, two TV Shows, one TV Channel, one Website, one Magazine, and one Fashion brand — a mix of golf-specific media formats and tour players that confirms the core audience is deeply embedded in the golf ecosystem.
The more structurally notable finding sits further down the broader neighbor list. Brit Hume (0.83), Bret Baier (0.82), Dana Perino (0.82), Kat Timpf (0.81), and Megyn Kelly (0.80) — all Journalists or TV Personalities associated with conservative news — appear alongside golf equipment brands like VokeyWedges (0.84) and PUMA GOLF (0.84). Golf Digest, the only other Magazine in the top 10, sits at 0.79. The audience shape Golf Monthly shares with conservative media figures is nearly as strong as what it shares with golf equipment brands, pointing to a readership whose interests extend well beyond the fairway.
