Playground →
The top 10 neighbors for GolfPass span golf equipment brands, tour media, athletes, and — notably — a journalist, with no single neighbor pulling far ahead of the rest. Similarity here is a measure of audience composition overlap on a 0–1 scale; a score of 0.87 means the two entities draw audiences that look nearly identical in shape.
The leading neighbors are all golf equipment brands: Titleist at 0.87, Callaway Golf at 0.85, Mizuno Golf North America at 0.84, and Srixon at 0.84. Cleveland Golf follows at 0.83. These five are classified across the Fitness, Sports, and Outdoors subcategories, but all are golf equipment brands — the audience shape GolfPass shares most tightly is that of the gear side of the sport. GOLF on CBS, a TV Show, enters at 0.81, extending the golf-media cluster.
The structural surprise is position seven: John Stossel, a Journalist, at 0.80 — sitting ahead of golf equipment brand PING GOLF at 0.80 and footwear brand FootJoy at 0.80. TaylorMade Golf rounds out the top 10 at 0.80. Stossel is the only non-golf entity in the top 10, and his presence — ahead of several golf-specific brands — signals that the GolfPass audience carries a distinct media-consumption pattern beyond the sport itself.
The broad shape reflects an audience that overlaps widely across golf's ecosystem — equipment, broadcast, and apparel — while also touching a media figure with no apparent connection to the sport.
