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Google Developers

The top 10 neighbors for Google Developers span technology brands, airlines, a comedian, and an education platform — with no single neighbor pulling far ahead of the rest. Similarity scores range from 0.86 down to 0.82, a narrow band that defines the flat shape of this audience.

Technology subcategory brands make up the densest cluster: Google (0.85), Life at Google (0.85), Google AI (0.84), and Intel (0.83) all sit within a few hundredths of each other. That four of the ten nearest neighbors share the center entity's own broad technology space is notable, but the cluster doesn't stop there.

Two airlines — Qatar Airways (0.86, the highest score in the set) and Emirates Airline (0.83) — rank above or alongside the technology neighbors, suggesting that the audience composition here overlaps substantially with the globally mobile, internationally oriented crowd that follows premium carriers. Udacity (0.83), an education platform, rounds out the top tier, pointing to a learner or skill-builder segment within the audience. The most structurally unexpected entry is Lilly Singh (0.84), a comedian — the only Celebrities and Influencers subcategory entry in the top 10 — sitting at nearly the same similarity level as the core technology neighbors.

The flat shape here means no single neighbor dominates; instead, the audience is characterized by a consistent overlap across technology, international travel, and education, with one cross-kind outlier that the scores treat as equally close.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

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