Playground →
Google Fiber's ten nearest neighbors span airlines, government officials, athletes, fitness brands, women's apparel, and a fictional soccer club — no other telecommunications brand appears in the top 10, and the scores compress into a narrow band from 0.81 down to 0.76, the hallmark of a flat shape.
Southwest Airlines leads at 0.81, followed closely by President of the United States at 0.81 and Clint Dempsey at 0.80. Tim Howard (0.80) and Emmanuel Acho (0.80) round out the top five. Tallying the subcategories across all ten neighbors: five are Athletes, one is a Government Official, one is a Sports Team (U.S. Soccer MNT, 0.79), one is Fictional Characters (AFC Richmond, 0.78), one is Airlines, and one is Women's Apparel (Altar'd State, 0.77). The soccer thread running through athletes, the national men's team, and AFC Richmond is the most coherent cluster in the set, but it sits alongside an airline and a government account without any single subcategory dominating. No neighbor shares Google Fiber's own Telecommunications subcategory.
The flat shape here signals an audience whose composition resembles a wide range of mainstream entities rather than clustering tightly around any one kind — the defining feature is breadth, not a single affinity.
