Share

GQ Recommends

Marketing Channels
Magazines

The top 10 neighbors for GQ Recommends span magazines, entertainment trade websites, a film studio, a film festival, and a director — with no single neighbor pulling significantly ahead of the rest. Scores run from 0.96 down to 0.94, a band of less than two percentage points, which is the defining structural feature here.

The shape is flat. Variety leads at 0.96, followed immediately by IndieWire at 0.96 and The Hollywood Reporter at 0.95 — three neighbors within a fraction of each other. GQ Style sits at 0.95, the one sibling property in the set. Then the cluster opens up: David Lynch (0.95, Directors), Deadline Hollywood (0.95, Websites), Janus Films (0.94, Film Studios), Sundance Film Festival (0.94, Events and Awards), Vanity Fair (0.94, Magazines), and Harper's Bazaar (0.94, Magazines).

Tallying subcategories across the 10: five are Magazines, three are Websites, one is a Director, and one is a Film Studio. The dominant kind is fellow magazines, but the presence of entertainment trade sites, an arthouse film distributor, a film festival, and a filmmaker signals that the audience composition extends well into film and culture coverage — not just fashion and lifestyle publishing. GQ Style is the only direct sibling property in the top 10; the rest are adjacent rather than overlapping brands.

The flat, compressed score range suggests an audience with broad, even overlap across prestige media — one that doesn't cluster tightly around any single property but moves fluidly across film, fashion, and culture channels.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "gqrecommends", "title": "GQ Recommends", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "gqrecommends", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "variety", "title": "Variety", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.958, "drivers": [ "G03", "A02", "I01", "G01", "Q01" ] }, { "handle": "indiewire", "title": "IndieWire", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9577, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "thr", "title": "The Hollywood Reporter", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9505, "drivers": [ "G03", "I01", "A02", "G01", "Q01" ] }, { "handle": "gqstyle", "title": "GQ Style", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.95, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] }, { "handle": "david_lynch", "title": "David Lynch", "category": "Celebrities and Influencers", "subcategory": "Directors", "similarity": 0.9499, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "deadline", "title": "Deadline Hollywood", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9454, "drivers": [ "G03", "I01", "A02", "G01", "Q01" ] }, { "handle": "janusfilms", "title": "Janus Films", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.9437, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "sundancefest", "title": "Sundance Film Festival", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.9427, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "vanityfair", "title": "Vanity Fair", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9414, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "harpersbazaarus", "title": "Harper's Bazaar", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9409, "drivers": [ "A02", "G01", "I01", "G03", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: