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Macy's is the strongest signal in Grey Goose's top 10 — a department store outranking every other alcohol brand in the set. At 0.77, it sits well above the second-closest neighbor, Merrill Edge at 0.70, giving this data a spike shape: one neighbor pulls clearly ahead of the rest.
The top 10 as a whole are strikingly cross-kind. Grey Goose is an Alcohol brand, and only one other Alcohol brand appears in the top 10: BACARDI at 0.70. The remaining nine neighbors span Finance (Merrill Edge, 0.70), Telecommunications (ZTE USA, 0.70), Websites (Billboard, 0.70), TV Shows (The Path, 0.69; 20/20, 0.68), Non-Profit (Recording Academy / GRAMMYs, 0.69), Telecommunications again (Comcast Business, 0.68), and Entertainment Platforms (YouTube, 0.68). No other Alcohol brand appears in the top 10 beyond BACARDI. The subcategory mix — department stores, finance, telecom, music-adjacent media — suggests an audience shaped less by category loyalty to spirits than by a broader mainstream consumer and entertainment profile.
The music-media thread is notable: Billboard, the GRAMMYs, and YouTube all cluster in the 0.68–0.70 range, pointing to a consistent entertainment-oriented layer within the audience shape.
The spike on Macy's, combined with the near-absence of alcohol peers, indicates that Grey Goose's audience composition is defined more by mainstream retail and entertainment consumption patterns than by affinity for the spirits category itself.
