Groupon's top 10 neighbors span finance brands, travel platforms, a logistics sector, social media, a grocery chain, a comedian, a politician, a job board, and a tech personality — no single subcategory dominates, and no other B2B brand appears in the top 10.

The shape is flat: scores run from 0.88 down to 0.86 with no meaningful gap between them. Mint (Intuit) leads at 0.88, followed closely by Eventbrite at 0.88 and Uber at 0.88. Transport & Logistics sits at 0.88 as well, and LinkedIn rounds out the top five at 0.87. The subcategory breakdown across all ten is genuinely mixed: Finance, Technology (two entries — Eventbrite and Indeed), Travel, Transport and Logistics, Social Media, Grocery and Superstores, Politicians, Comedians, and Other. That's nine distinct subcategories across ten neighbors. The cross-kind pattern here is the finding: Groupon's audience shape is not anchored to deal platforms, retail, or any obvious peer category. Instead it resembles the audiences of productivity tools, ride-share apps, a job search engine, and a grocery chain in roughly equal measure. Kamala Harris at 0.87 and Trevor Noah at 0.87 appearing alongside Indeed and Whole Foods Market underscores how broadly distributed this audience shape is across otherwise unrelated entities.

The flat structure suggests Groupon's audience is a generalist, digitally active cohort that overlaps with a wide range of brands and public figures rather than clustering tightly around any one category.