Gumroad Audience Graph • Social Signal

Gumroad's top 10 neighbors span Technology brands, developer-focused websites, and tech-adjacent media — a tightly mixed cluster with no single dominant pull and no standout outlier.

The shape is flat: scores run from 0.93 (Notion) down to 0.90 (Dribbble), a range of just 0.03 across all ten positions. Notion leads at 0.93, followed by Dropbox at 0.91, Codecademy at 0.91, and DEV Community at 0.91. Lifehacker (0.91), Yelp (0.90), GitHub (0.90), and Figma (0.90) round out the core before Airbnb (0.90) and Dribbble (0.90) close the set.

By subcategory, six of the ten neighbors are Technology brands — Notion, Dropbox, Yelp, GitHub, Figma, and Airbnb is Travel — with the remaining slots going to Websites (Codecademy, DEV Community) and a Blog (Lifehacker). The one non-tech-brand outlier worth noting is Airbnb, a Travel subcategory entry, sitting at 0.90 alongside the developer tools. No celebrities, no media personalities, and no non-digital brands appear in the top 10 — the cluster is almost entirely software products and digital-native content channels.

The flat shape and tight score band indicate that Gumroad's audience composition is broadly shared across the indie-developer and productivity-tool ecosystem rather than anchored to any single adjacent community.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/gumroad

{ "handle": "gumroad", "title": "Gumroad", "category": "Brands", "subcategory": "Technology", "resolved": "gumroad", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "notionhq", "title": "Notion", "category": "Brands", "subcategory": "Technology", "similarity": 0.9269, "drivers": [ "G01", "G03", "A06", "A02", "G02" ] }, { "handle": "dropbox", "title": "Dropbox", "category": "Brands", "subcategory": "Technology", "similarity": 0.9114, "drivers": [ "A06", "G01", "G03", "N03", "A02" ] }, { "handle": "codecademy", "title": "Codecademy", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9094, "drivers": [ "G01", "G03", "A06", "N03", "I01" ] }, { "handle": "thepracticaldev", "title": "DEV Community", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9075, "drivers": [ "G01", "G03", "A06", "A02", "I01" ] }, { "handle": "lifehacker", "title": "Lifehacker", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9053, "drivers": [ "G01", "G03", "A06", "A02", "I01" ] }, { "handle": "yelp", "title": "Yelp", "category": "Brands", "subcategory": "Technology", "similarity": 0.9023, "drivers": [ "G01", "G03", "A06", "A02", "I01" ] }, { "handle": "github", "title": "GitHub", "category": "Brands", "subcategory": "Technology", "similarity": 0.9015, "drivers": [ "G01", "A06", "G03", "G02", "A02" ] }, { "handle": "figmadesign", "title": "Figma", "category": "Brands", "subcategory": "Technology", "similarity": 0.9015, "drivers": [ "G01", "G03", "A02", "A06", "G02" ] }, { "handle": "airbnb", "title": "Airbnb", "category": "Brands", "subcategory": "Travel", "similarity": 0.9004, "drivers": [ "G01", "G03", "A06", "A02", "I01" ] }, { "handle": "dribbble", "title": "Dribbble", "category": "Brands", "subcategory": "Other", "similarity": 0.9002, "drivers": [ "G01", "G03", "A06", "A02", "I01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/gumroad

Gumroad

Nearest neighbors by audience shape

Raw data